Media relations : issues and strategies (Record no. 11876)

MARC details
000 -LEADER
fixed length control field 00838nam a2200301Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781741146813
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Item number JOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Johnston, Jane
245 #0 - TITLE STATEMENT
Title Media relations : issues and strategies
Statement of responsibility, etc. by Jane Johnston
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia:
Name of publisher, distributor, etc. Allen and Unwin
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent viii, 264p., ref., ind.
Dimensions 23 cm x 17 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 395
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element audiences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element broadcast media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element case studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element internet
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mass media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element media kits
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element media releases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element print media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element understanding the media environment
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        KEIC KEIC 05/28/2009 Books India 8/4 395.00 Bill No.: 41795 Date: 2009-05-28   302.23 JOH 8260 05/22/2023 395.00 04/29/2021 Books
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