Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max

Advertising and the mind of the consumer : what works, what doesn't and why by Max Sutherland and Alice K. Sylvester - 3rd ed. - New Delhi: Viva Books Private Limited 2010 - xii, 366p., app., notes, ind. 23 cm x 15 cm

9781741755992


advertising
campaign strategy
new product launch
product launches
seasonal advertising
tv commercial
web

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