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The IMC handbook : readings and cases in integrated marketing communications

Kelly, J. Syeven

The IMC handbook : readings and cases in integrated marketing communications by J. Steven Kelly and Susan K. Jones - 2nd ed. - Chicago: Racom Communications 2012 - x, 509 p., ind. 23 cm x 15 cm

ISBN: 9781933199344

Subjects--Topical Terms:
business
case studies
consumer
IMC
marketing

Dewey Class. No.: 658.802 / KEL

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