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Power brands : measuring, making and managing brand success

Riesenbeck, Hajo

Power brands : measuring, making and managing brand success by Hajo Riesenbeck and Jesko Perrey - 2nd ed. - Weinheim: Wiley-VCH Verlag Gmbh and Co. 2009 - xviii, 348p., ind. 24 cm x 17 cm

ISBN: 9783527503902

Subjects--Topical Terms:
brand name products
making brands
managing brands
measuring brands

Dewey Class. No.: 658.872 / RIE

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