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Power brands : measuring, making and managing brand success by Hajo Riesenbeck and Jesko Perrey

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Weinheim: Wiley-VCH Verlag Gmbh and Co. 2009Edition: 2nd edDescription: xviii, 348p., ind. 24 cm x 17 cmISBN:
  • 9783527503902
Subject(s): DDC classification:
  • 658.872 RIE
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Item type Current library Call number Status Barcode
Books KEIC 658.872 RIE (Browse shelf(Opens below)) Available 7955

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