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Marketing models

Lilien, Gary L.

Marketing models by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy - Delhi: PHI Learning 2013 - xv, 803p., app., bib., ind. 24 cm x 18 cm

ISBN: 9788120314757

Subjects--Topical Terms:
advertising
consumer behavior
decision iplimentation
decision support
marketing management
marketing models
organizational buying models
product planning
sales force

Dewey Class. No.: 658.8 / LIL

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