Marketing models (Record no. 12453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00888nam a2200301Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120314757 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing models |
| Statement of responsibility, etc. | by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | PHI Learning |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 803p., app., bib., ind. |
| Dimensions | 24 cm x 18 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 495 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | decision iplimentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | decision support |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing models |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | organizational buying models |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | product planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | sales force |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moorthy, K. Sridhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 01/02/2014 | Astha Book Agency | 65/1 | 495.00 | Bill No.: 8168 Date: 2014-01-28 | 1 | 658.8 LIL | 11174 | 05/22/2023 | 10/14/2022 | 495.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 07/08/2021 | 1 | 658.8 LIL | 20853 | 05/22/2023 | 12/14/2021 | 07/08/2021 | Books | Dewey Decimal Classification | |||||||||
| KEIC | KEIC | 07/08/2021 | 658.8 LIL | 20854 | 05/22/2023 | 07/08/2021 | Books | Dewey Decimal Classification | |||||||||||
| KEIC | KEIC | 07/08/2021 | 1 | 658.8 LIL | 20855 | 02/13/2025 | 08/01/2024 | 07/08/2021 | Books | Dewey Decimal Classification | |||||||||
| KEIC | KEIC | 07/08/2021 | 3 | 658.8 LIL | 20856 | 07/17/2025 | 01/20/2023 | 07/08/2021 | Books | Dewey Decimal Classification |