When ads work : new proof that advertising triggers sales
Jones, John Philip
When ads work : new proof that advertising triggers sales by John Philip Jones - 2nd ed. - New Delhi: Prentice-Hall of India Private Limited 2007 - xix, 209p., app., ind. 22 cm x 14 cm
9788120332256
advertising
case studies
doesnot work
from insight to action
keeping the brand in the window
penetration and purchase frequency
rapid spread of pure single source research
sales promotion
short term effect
short term effect
single source breakthrough
stops working
successful advertising campaigns
works in some cases
659.1 / JON
When ads work : new proof that advertising triggers sales by John Philip Jones - 2nd ed. - New Delhi: Prentice-Hall of India Private Limited 2007 - xix, 209p., app., ind. 22 cm x 14 cm
9788120332256
advertising
case studies
doesnot work
from insight to action
keeping the brand in the window
penetration and purchase frequency
rapid spread of pure single source research
sales promotion
short term effect
short term effect
single source breakthrough
stops working
successful advertising campaigns
works in some cases
659.1 / JON