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When ads work : new proof that advertising triggers sales by John Philip Jones
Material type:
TextLanguage: English Publication details: New Delhi: Prentice-Hall of India Private Limited 2007Edition: 2nd edDescription: xix, 209p., app., ind. 22 cm x 14 cmISBN: - 9788120332256
- advertising
- case studies
- doesnot work
- from insight to action
- keeping the brand in the window
- penetration and purchase frequency
- rapid spread of pure single source research
- sales promotion
- short term effect
- short term effect
- single source breakthrough
- stops working
- successful advertising campaigns
- works in some cases
- 659.1 JON
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 JON (Browse shelf(Opens below)) | Available | 13873 | ||
| Books | KEIC | 659.1 JON (Browse shelf(Opens below)) | Available | 6573 |
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