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Customer relationship management : integrating marketing strategy and information technology

Zikmund, William G.

Customer relationship management : integrating marketing strategy and information technology by William G. Zikmund, Raymond McLeod and Faye W. Gilbert - New Delhi: Wiley Indea Pvt. Ltd. 2003 - xix, 177p., ind. 24 cm x 18 cm

ISBN: 9788126528059

Subjects--Topical Terms:
customer
customer relationship management
information technology
management
marketing

Dewey Class. No.: 658.812 / ZIK

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