Customer relationship management : integrating marketing strategy and information technology by William G. Zikmund, Raymond McLeod and Faye W. Gilbert

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Material type: Text

TextLanguage: English Publication details: New Delhi: Wiley Indea Pvt. Ltd. 2003Description: xix, 177p., ind. 24 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.812 ZIK (Browse shelf(Opens below))		Available		15380

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