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Marketing channels

Coughlan, Anne T.

Marketing channels by Anne T. Coughlan [et al.] - 7th ed. - Noida: Dorling Kindersley (India) Pvt. Ltd 2009 - xx, 564 p., ind. 24 cm x 18 cm

ISBN: 9788131717431

Subjects--Topical Terms:
channel analysis
channel coordination
channel design
channel institutions
channel marketing
channel power
franchising
gap analysis
marketing channel policies
retailing
strategic alliance
supply chain management
vertical integration
wholesaling

Dewey Class. No.: 658.8 / COU

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