Marketing channels (Record no. 13547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01114nam a2200397Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131717431 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | COU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coughlan, Anne T. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing channels |
| Statement of responsibility, etc. | by Anne T. Coughlan [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida: |
| Name of publisher, distributor, etc. | Dorling Kindersley (India) Pvt. Ltd |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 564 p., ind. |
| Dimensions | 24 cm x 18 cm |
| 365 ## - TRADE PRICE | |
| Price type code | |
| Price amount | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | channel analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | channel coordination |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | channel design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | channel institutions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | channel marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | channel power |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | franchising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | gap analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing channel policies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | retailing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | strategic alliance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | supply chain management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | vertical integration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | wholesaling |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anderson, Erin |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El-Ansary, Adel |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Natarajan, R. C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Louis W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 05/01/2013 | 63/5 | 658.8 COU | 10836 | 05/22/2023 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 05/01/2013 | 63/5 | 658.8 COU | 13317 | 04/29/2021 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 05/01/2013 | 63/5 | 658.8 COU | 13318 | 04/29/2021 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 05/01/2013 | 63/5 | 658.8 COU | 13633 | 04/29/2021 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 05/01/2013 | 63/5 | 658.8 COU | 13634 | 04/29/2021 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 05/01/2013 | 63/5 | 658.8 COU | 13635 | 04/29/2021 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 05/01/2013 | 63/5 | 658.8 COU | 13636 | 04/29/2021 | 04/29/2021 | Books |