Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller - 3rd ed. - Delhi: Pearson Education 2009 - 714p., ind. 26 cm x 20 cm

9788131719770


brand name product
brand performance
branding strategies
build brand equity
customer based brand equity
designing marketing programs
integrated marketing communications
management programs
market segment
positioning

658.827 / KEL
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