Strategic brand management : building, measuring, and managing brand equity (Record no. 13553)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00929nam a2200301Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management : building, measuring, and managing brand equity |
| Statement of responsibility, etc. | by Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714p., ind. |
| Dimensions | 26 cm x 20 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 425 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand name product |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand performance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | branding strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | build brand equity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | customer based brand equity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | designing marketing programs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | integrated marketing communications |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | management programs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | market segment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | positioning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7890 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7891 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7892 | 05/22/2023 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7893 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7894 | 05/22/2023 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7895 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7896 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7897 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7898 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7899 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 1 | 658.827 KEL | 7900 | 12/09/2023 | 425.00 | 04/29/2021 | Books | 12/02/2023 | ||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7901 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 2 | 658.827 KEL | 7902 | 05/22/2023 | 425.00 | 04/29/2021 | Books | 12/23/2021 | ||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7903 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 7904 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 01/07/2009 | Books India | 71/4 | 425.00 | Bill No.: 40727 Date: 2009-01-07 | 658.827 KEL | 13256 | 04/29/2021 | 425.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 08/24/1998 | 71/3 | 1317.80 | 658.827 KEL | 13884 | 04/29/2021 | 1317.80 | 04/29/2021 | Books |