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New product and brand management : marketing engineering applications (with CD)

Lilien, Gary L.

New product and brand management : marketing engineering applications (with CD) by Gary L. Lilien and Arvind Rangaswamy - Massachusetts: Addison Wesley Educational Publishers, Inc. 1990 - viii, 150p., ind. 26 cm x 20 cm

ISBN: 0321046447

Subjects--Topical Terms:
brand management
case
Forte Hotel Design
GE
HDTV
Johnson Wax
marketing engineering
PDA
product

Dewey Class. No.: 658.827 / LIL

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