New product and brand management : marketing engineering applications (with CD) (Record no. 1361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860nam a2200289Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321046447 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | LIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L. |
| 245 #0 - TITLE STATEMENT | |
| Title | New product and brand management : marketing engineering applications (with CD) |
| Statement of responsibility, etc. | by Gary L. Lilien and Arvind Rangaswamy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Massachusetts: |
| Name of publisher, distributor, etc. | Addison Wesley Educational Publishers, Inc. |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 150p., ind. |
| Dimensions | 26 cm x 20 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 843.5 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | case |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Forte Hotel Design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | GE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HDTV |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Johnson Wax |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing engineering |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PDA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | product |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangaswamy, Arvind |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 12/18/2000 | Granthagar | 71/5 | 843.50 | Bill No.: 469 Date: 2000-12-18 | 658.827 LIL | 3315 | 05/22/2023 | 843.50 | 04/29/2021 | Books |