Normal view MARC view ISBD view

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean - Noel.

The new strategic brand management : creating and sustaining brand equity long term by Jean - Noel Kapferer - 4th ed. - New Delhi: Kogan Page India Pvt.Ltd. 2009 - xv, 560p., bib., ind. 24 cm x 18 cm

ISBN: 9788175544406

Subjects--Topical Terms:
architecture
brand diversity
brand equity
brand extension
brand name products
branding
business building
creating and sustaining brand equity
global brands
management
modern markets
multi brand portfolios
positioning
private labels to store brands

Dewey Class. No.: 658.827 / KAP

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)