Normal view MARC view ISBD view

The rural marketing book (with CD)

Kashyap, Pradeep

The rural marketing book (with CD) by Pradeep Kashyap and Siddhartha Raut foreword by M. S. Banga - New Delhi: Biztantra 2009 - xxii, 354p., app., glos., bib., ind. 27 cm x 20 cm

ISBN: 9788177225587

Subjects--Topical Terms:
communication
consumer behaviour
distribution strategy
economy
financial services
future of rural marketing
market research
pricing strategy
product strategy
rural India
rural marketing environment
targeting, segmenting and positioning

Dewey Class. No.: 658.81734 / KAS

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)