The rural marketing book (with CD) (Record no. 14057)

MARC details
000 -LEADER
fixed length control field 01012nam a2200325Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177225587
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.81734
Item number KAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kashyap, Pradeep
245 #4 - TITLE STATEMENT
Title The rural marketing book (with CD)
Statement of responsibility, etc. by Pradeep Kashyap and Siddhartha Raut foreword by M. S. Banga
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Biztantra
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 354p., app., glos., bib., ind.
Dimensions 27 cm x 20 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 379
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element distribution strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element economy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element financial services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element future of rural marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element market research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element pricing strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element product strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element rural India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element rural marketing environment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element targeting, segmenting and positioning
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Raut, Siddhartha
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8455 05/22/2023 379.00 04/29/2021 Books
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8456 05/22/2023 379.00 04/29/2021 Books
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8457 05/22/2023 379.00 04/29/2021 Books
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8458 05/22/2023 379.00 04/29/2021 Books
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8459 05/22/2023 379.00 04/29/2021 Books
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8460 05/22/2023 379.00 04/29/2021 Books
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8461 05/22/2023 379.00 04/29/2021 Books
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8462 05/22/2023 379.00 04/29/2021 Books
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8463 05/22/2023 379.00 04/29/2021 Books
        KEIC KEIC 09/30/2009 Books India 70/1 379.00 Bill No.: 42716 Date: 2009-09-30   658.81734 KAS 8464 05/22/2023 379.00 04/29/2021 Books
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