Case studies in marketing effectiveness : selected entries from spjimr marketing impact awards (smia) 2011

Aggarwal Sharma, Ashita (ed.)

Case studies in marketing effectiveness : selected entries from spjimr marketing impact awards (smia) 2011 - Mumbai: S. P. Jain Institute of Manegement and Research 2011 - xii, 265p., ref. 23 cm x 15 cm

9788192271903


case studies
ICICI Prudential life insurance
Johnson and Johnson
Mahindra motorcycles
marketing actions
Maruti Suzuki
rural India
Tata steel
Volkswagen India sales

658.8 / CAS
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