Case studies in marketing effectiveness : selected entries from spjimr marketing impact awards (smia) 2011 (Record no. 14590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01070nam a2200337Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788192271903 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aggarwal Sharma, Ashita (ed.) |
| 245 #0 - TITLE STATEMENT | |
| Title | Case studies in marketing effectiveness : selected entries from spjimr marketing impact awards (smia) 2011 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai: |
| Name of publisher, distributor, etc | S. P. Jain Institute of Manegement and Research |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 265p., ref. |
| Dimensions | 23 cm x 15 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 600 |
| Unit of pricing | 00 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Date of acquisition | 2012-03-07 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ICICI Prudential life insurance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Johnson and Johnson |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mahindra motorcycles |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing actions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Maruti Suzuki |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | rural India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tata steel |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Volkswagen India sales |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chattopadhyay, Atish |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kamath, Renuka (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kulkarni, Anil B (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | M. S. Rao (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mohan, Harsh (ed.) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Palekar, S. K. (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 03/07/2012 | Free | 63/4 | 600.00 | 658.8 CAS | 10284 | 05/22/2023 | 600.00 | Books |