Principles of marketing
Kotler, Philip
Principles of marketing by Philip Kotler and Gray Armstrong - 15th ed. - New Delhi: Pearson Education 2016 - xxiii, 732p., app., glos., ind. 25 cm x 20 cm
9789332558472
advertising and public relations
business
communicating customer value
consumer buyer behaviour
consumer markets
creating competitive advantage
customer
direct and online
global marketplace
marketing
marketing channels
marketing strategy
microenvironment
new product development
personal selling and sales promotion
pricing strategy
products, services, and brands
retailing and wholesaling
sustainable
658.8 / KOT
Principles of marketing by Philip Kotler and Gray Armstrong - 15th ed. - New Delhi: Pearson Education 2016 - xxiii, 732p., app., glos., ind. 25 cm x 20 cm
9789332558472
advertising and public relations
business
communicating customer value
consumer buyer behaviour
consumer markets
creating competitive advantage
customer
direct and online
global marketplace
marketing
marketing channels
marketing strategy
microenvironment
new product development
personal selling and sales promotion
pricing strategy
products, services, and brands
retailing and wholesaling
sustainable
658.8 / KOT