Principles of marketing by Philip Kotler and Gray Armstrong

By:

Kotler, Philip

Contributor(s):

Armstrong, Gray

Material type: Text

TextLanguage: English Publication details: New Delhi: Pearson Education 2016Edition: 15th edDescription: xxiii, 732p., app., glos., ind. 25 cm x 20 cmISBN:

9789332558472

Subject(s):

advertising and public relations
business
communicating customer value
consumer buyer behaviour
consumer markets
creating competitive advantage
customer
direct and online
global marketplace
marketing
marketing channels
marketing strategy
microenvironment
new product development
personal selling and sales promotion
pricing strategy
products, services, and brands
retailing and wholesaling
sustainable

DDC classification:

658.8 KOT

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8 KOT (Browse shelf(Opens below))	Available	13140

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