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Marketing strategy

Ferrell, O.C.

Marketing strategy by O.C. Ferrell, Michael D. Hartline and George H. Lucas - 2nd ed. - New Delhi: Vikas Publishing House Pvt. Ltd. 2002 - xxvi, 469p., app., ind. 24 cm x 18 cm

ISBN: 9812431330

Subjects--Topical Terms:
case
case studies
developing customer relationships through quality
integrated marketing communications
management
market segmentation
marketing
marketing implementation and control
pricing strategy
product strategy
situation and environmental analysis
strategic marketing planning
supply chain management
SWOT analysis

Dewey Class. No.: 658.8 / FER

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