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Marketing strategy by O.C. Ferrell, Michael D. Hartline and George H. Lucas
Material type:
TextLanguage: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2002Edition: 2nd edDescription: xxvi, 469p., app., ind. 24 cm x 18 cmISBN: - 9812431330
- case
- case studies
- developing customer relationships through quality
- integrated marketing communications
- management
- market segmentation
- marketing
- marketing implementation and control
- pricing strategy
- product strategy
- situation and environmental analysis
- strategic marketing planning
- supply chain management
- SWOT analysis
- 658.8 FER
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 FER (Browse shelf(Opens below)) | Available | 5141 |
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