Marketing research
Aaker, David A.
Marketing research by David A. Aaker, V. Kumar and George S. Day - 6th ed. - New York: John Wiley and Sons, Inc. 1997 - xvi, 776p., app., glos., ind. 24 cm x 18 cm
9971512629
data analysis
data collection
marketing research
nature and scope of marketing
research on internet
secondary source of marketing
658.83 / AAK
Marketing research by David A. Aaker, V. Kumar and George S. Day - 6th ed. - New York: John Wiley and Sons, Inc. 1997 - xvi, 776p., app., glos., ind. 24 cm x 18 cm
9971512629
data analysis
data collection
marketing research
nature and scope of marketing
research on internet
secondary source of marketing
658.83 / AAK