Marketing research by David A. Aaker, V. Kumar and George S. Day

By:

Aaker, David A

Contributor(s):

Day, George S
Kumar, V

Material type: Text

TextLanguage: English Publication details: New York: John Wiley and Sons, Inc. 1997Edition: 6th edDescription: xvi, 776p., app., glos., ind. 24 cm x 18 cmISBN:

9971512629

Subject(s):

data analysis
data collection
marketing research
nature and scope of marketing
research on internet
secondary source of marketing

DDC classification:

658.83 AAK

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 AAK (Browse shelf(Opens below))		Available		2802

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