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Strategic market management

Aaker, David A.

Strategic market management by David A. Aaker - 6th ed. - Singapore: John Wiley and Sons Pte Ltd 2003 - xiv, 338p., app., ind. 23 cm x 15 cm

ISBN: 9971513900

Subjects--Topical Terms:
business strategy
competitor analysis
customer analysis
differentiation strategy
diversification
environmental
formal planning systems
global strategy
growth strategy
hostile markets
internal
market
marketing
strategic market management

Dewey Class. No.: 658.8 / AAK

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