Strategic market management (Record no. 16074)

MARC details
000 -LEADER
fixed length control field 00982nam a2200349Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210429s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9971513900
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 #0 - TITLE STATEMENT
Title Strategic market management
Statement of responsibility, etc. by David A. Aaker
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore:
Name of publisher, distributor, etc. John Wiley and Sons Pte Ltd
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 338p., app., ind.
Dimensions 23 cm x 15 cm
365 ## - TRADE PRICE
Price type code INR
Price amount 286.2
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element business strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element competitor analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element customer analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element differentiation strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element diversification
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element environmental
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element formal planning systems
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element global strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element growth strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element hostile markets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element internal
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element market
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element strategic market management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Renewals Date last checked out
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31   658.8 AAK 4619 05/22/2023 286.20 04/29/2021 Books    
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31 1 658.8 AAK 4620 05/22/2023 286.20 04/29/2021 Books 2 07/13/2022
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31   658.8 AAK 4621 05/22/2023 286.20 04/29/2021 Books    
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31   658.8 AAK 4622 05/22/2023 286.20 04/29/2021 Books    
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31   658.8 AAK 4623 05/22/2023 286.20 04/29/2021 Books    
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31   658.8 AAK 4624 05/22/2023 286.20 04/29/2021 Books    
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31   658.8 AAK 4625 05/22/2023 286.20 04/29/2021 Books    
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31   658.8 AAK 4626 05/22/2023 286.20 04/29/2021 Books    
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31 1 658.8 AAK 4627 08/10/2023 286.20 04/29/2021 Books   07/26/2023
        KEIC KEIC 12/31/2003 Books India 63/2 286.20 Bill No.: 28833 Date: 2003-12-31   658.8 AAK 4628 05/22/2023 286.20 04/29/2021 Books    
        KEIC KEIC 02/02/2005 Natraj Book Centre 63/2 274.00 Bill No.: 1039 Date: 2005-02-02   658.8 AAK 5318 05/22/2023 274.00 04/29/2021 Books    
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