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Industrial marketing

Alexander, Ralph S.

Industrial marketing by Ralph S. Alexander, James S. Cross and Richard M. Hill - 3rd ed. - Bombay: D. B. Taraporevala Sons and CO. Privet Ltd. 1968 - xi, 698p., ind. 24 cm x 16 cm

Subjects--Topical Terms:
control in industrial marketing management
customer service
getting goods sold
industrial customer
planning for industrial marketing
pricing
problems of managing marketing channels
relations

Dewey Class. No.: 658.809 / ALE

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