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Revealing the corporation. perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

Balmer, John M. T. (ed.)

Revealing the corporation. perspectives on identity, image, reputation, corporate branding, and corporate-level marketing - London: Routledge, 2003. - xviii, 365p., ind. 24 cm x 17 cm

ISBN: 041528421X

Subjects--Topical Terms:
business names
corporate communication
corporate image
corporations
identity
revealing the corporation

Dewey Class. No.: 658 / BAL

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