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Press evaluation model 6.0: A media planner's toolkit

IMRB

Press evaluation model 6.0: A media planner's toolkit - - 21p., app. 30 cm x 20 cm

Subjects--Topical Terms:
cumulative readership
household profit
market
media planning
plan evaluation
population strata
publication

Dewey Class. No.: 659.111 / PRE

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