Press evaluation model 6.0: A media planner's toolkit (Record no. 17283)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | PRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | IMRB |
| 245 #0 - TITLE STATEMENT | |
| Title | Press evaluation model 6.0: A media planner's toolkit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 21p., app. |
| Dimensions | 30 cm x 20 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | cumulative readership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | household profit |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | market |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | plan evaluation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | population strata |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | publication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 03/21/2000 | 81/4 | 659.111 PRE | 2924 | 05/22/2023 | 04/29/2021 | Books | |||||||
| KEIC | KEIC | 03/21/2000 | 81/4 | 1 | 659.111 PRE | 8 | 05/22/2023 | 04/29/2021 | Books | Dewey Decimal Classification | 12/10/2021 |