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An integrated look at integrated marketing : Uncovering P.O.P.'s role as the last three feet of the marketing mix

An integrated look at integrated marketing : Uncovering P.O.P.'s role as the last three feet of the marketing mix - 1999 - 12p. 28 cm x 22 cm

Subjects--Topical Terms:
integrated marketing
point of purchase
POP history

Dewey Class. No.: 659.157 / INT

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