An integrated look at integrated marketing : Uncovering P.O.P.'s role as the last three feet of the marketing mix

Material type: TextTextLanguage: English Publication details: : 1999Description: 12p. 28 cm x 22 cmSubject(s): DDC classification:
  • 659.157 INT
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Item type Current library Call number Status Barcode
Books KEIC 659.157 INT (Browse shelf(Opens below)) Available 3139

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