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Readings in advertising management

Bellur, V. V.

Readings in advertising management by V. V. Bellur, Harold W. Berkman, H. F. Lau - Bombay: Himalaya Publishing House 1988 - xvi, 492p. 23 cm x 14 cm

Subjects--Topical Terms:
advertisement in international environment
advertising
communication
consumer behaviour
evaluation
marketing
media research
social ethical and public policies issues

Dewey Class. No.: 659.1 / BEL

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