Readings in advertising management (Record no. 17367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00840nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bellur, V. V. |
| 245 #0 - TITLE STATEMENT | |
| Title | Readings in advertising management |
| Statement of responsibility, etc. | by V. V. Bellur, Harold W. Berkman, H. F. Lau |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bombay: |
| Name of publisher, distributor, etc. | Himalaya Publishing House |
| Date of publication, distribution, etc. | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 492p. |
| Dimensions | 23 cm x 14 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 240 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertisement in international environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | evaluation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | social ethical and public policies issues |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berkman, Harold W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lau, H. F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 04/15/1994 | M. K. Book Distriburors | 78/5 | 240.00 | Bill No.: 6416 Date: 1994-03-11 | 659.1 BEL | 365 | 04/29/2021 | 240.00 | 04/29/2021 | Books | |||||
| KEIC | KEIC | 04/15/1994 | M. K. Book Distriburors | 78/5 | 240.00 | Bill No.: 6416 Date: 1994-03-11 | 659.1 BEL | 7697 | 04/29/2021 | 240.00 | 04/29/2021 | Books |