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Legends in marketing : Vol. 7

Sheth, Jagdish N.

Legends in marketing : Vol. 7 - New Delhi: Sage Publication India Pvt. Ltd., 2010. - Vol. 7, xxx, 238p., ref. 25 cm x 19 cm

Subjects--Topical Terms:
buyer-sellr relationship
consumer behavior
industrial markets and buying behaviour
marketing management
organisational buying behaviour

Dewey Class. No.: 658.80092 / SHE

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