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Advertising theory and Practice

Chunawala, S. A.

Advertising theory and Practice by S. A. Chunawala, K. J. Kumar, K. C. Sethia, G. V. Subramanian and V. G. Suchak - Bombay: Himalaya Publishing House 1993 - 421p. 22 cm x 14 cm

ISBN: 8170407419

Subjects--Topical Terms:
advertising
advertising agencies
budget
career
communications
creativity
economic aspects
effective advertisement
kinds of advertising
marketing mix
media for advertising
media research
product research
research
social aspects

Dewey Class. No.: 659.1 / CHU

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