Advertising theory and Practice (Record no. 18303)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01132nam a2200397Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8170407419 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chunawala, S. A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising theory and Practice |
| Statement of responsibility, etc. | by S. A. Chunawala, K. J. Kumar, K. C. Sethia, G. V. Subramanian and V. G. Suchak |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bombay: |
| Name of publisher, distributor, etc. | Himalaya Publishing House |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 421p. |
| Dimensions | 22 cm x 14 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 60 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising agencies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | budget |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | career |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | communications |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | creativity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | effective advertisement |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | kinds of advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing mix |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media for advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | product research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | social aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, K. J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sethia, K. C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Subramanian, G. V. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suchak, V. G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 07/12/1994 | Natraj Book Centre | NA | 60.00 | Bill No.: 4538 Date: 1994-01-12 | 659.1 CHU | 260 | 10/07/2023 | 60.00 | 04/29/2021 | Books |