The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters

Sugarman, Joseph

The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters by Joseph Sugarman - New Delhi: John Wiley and Sons Inc. 2007 - xix, 338p., app., ind. 23 cm x 19 cm

0470051248


copy as emotion
copywriting skills
creating the perfect buying environment
general knowledge
magic baloney
personal communication
psychological triggers
writing for different media

659.132 / SUG
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