The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters (Record no. 1867)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00920nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470051248 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | SUG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sugarman, Joseph |
| 245 #4 - TITLE STATEMENT | |
| Title | The adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters |
| Statement of responsibility, etc. | by Joseph Sugarman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | John Wiley and Sons Inc. |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 338p., app., ind. |
| Dimensions | 23 cm x 19 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 931.66 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | copy as emotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | copywriting skills |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | creating the perfect buying environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | general knowledge |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | magic baloney |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | personal communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | psychological triggers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | writing for different media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 03/09/2007 | Books India | 82/1 | 931.66 | Bill No.: 35964 Date: 2007-03-09 | 3 | 4 | 659.132 SUG | 6424 | 05/22/2023 | 09/25/2022 | 931.66 | 04/29/2021 | Books |