Building brand identity : a strategy for success in a hostile marketplace
Upshaw, Lynn B.
Building brand identity : a strategy for success in a hostile marketplace by Lynn B Upshaw - New York: John Wiley and Sons, Inc. 1995 - xiv, 354p., notes, ref., ins. 24 cm x 16 cm
047104220X
brand identity strategy
cases
creative the interactive identity
evaluating brand reality
humanising the identity
individualising the customer
managing identity in real world
minding the brand identity
promoting a power positioning
658.827 / UPS
Building brand identity : a strategy for success in a hostile marketplace by Lynn B Upshaw - New York: John Wiley and Sons, Inc. 1995 - xiv, 354p., notes, ref., ins. 24 cm x 16 cm
047104220X
brand identity strategy
cases
creative the interactive identity
evaluating brand reality
humanising the identity
individualising the customer
managing identity in real world
minding the brand identity
promoting a power positioning
658.827 / UPS