Building brand identity : a strategy for success in a hostile marketplace (Record no. 1910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00922nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047104220X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | UPS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Upshaw, Lynn B. |
| 245 #0 - TITLE STATEMENT | |
| Title | Building brand identity : a strategy for success in a hostile marketplace |
| Statement of responsibility, etc. | by Lynn B Upshaw |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | John Wiley and Sons, Inc. |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 354p., notes, ref., ins. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 989.43 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand identity strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | cases |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | creative the interactive identity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | evaluating brand reality |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | humanising the identity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | individualising the customer |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | managing identity in real world |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | minding the brand identity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | promoting a power positioning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 12/20/1995 | International Books and Periodicals Centre | 72/4 | 989.43 | Bill No.: 746 Date: 1995-12-20 | 658.827 UPS | 1187 | 05/22/2023 | 989.43 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 05/06/2005 | Natraj Book Centre | 72/4 | 1837.00 | Bill No.: 244 Date: 2005-06-18 | 658.827 UPS | 12037 | 05/22/2023 | 1837.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 12/20/1995 | International Books and Periodicals Centre | 72/4 | 989.43 | Bill No.: 746 Date: 1995-12-20 | 658.827 UPS | 2171 | 05/22/2023 | 989.43 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 05/06/2005 | Natraj Book Centre | 72/4 | 1837.00 | Bill No.: 244 Date: 2005-06-18 | 658.827 UPS | 5615 | 02/01/2025 | 1837.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 05/06/2005 | Natraj Book Centre | 72/4 | 1837.00 | Bill No.: 244 Date: 2005-06-18 | 1 | 658.827 UPS | 5616 | 11/23/2024 | 1837.00 | 04/29/2021 | Books | 11/19/2024 |