Modeling markets : Analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter S. H.
Modeling markets : Analyzing marketing phenomena and improving marketing decision making - 1st ed - New York Springer 2015 - 408p. ref., app., ind. 24 cm x 16 cm - International series in quantitative marketing .
978-1-4939-4087-5
--marketing--mathematical models--decision making
658.802 / MOD
Modeling markets : Analyzing marketing phenomena and improving marketing decision making - 1st ed - New York Springer 2015 - 408p. ref., app., ind. 24 cm x 16 cm - International series in quantitative marketing .
978-1-4939-4087-5
--marketing--mathematical models--decision making
658.802 / MOD