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The end of advertising as we know it

Zyman, Sergio

The end of advertising as we know it by Sergio Zyman and with Armin Brott - New Jersey: John Wiley and Sons, Inc. 2002 - 239p., ind. 24 cm x 16 cm

ISBN: 0471225819

Subjects--Topical Terms:
advertising
brand awareness
celebrity endorsers
free media
killed traditional advertising
opportunity
packaging matters
proof pudding

Dewey Class. No.: 659.1 / ZYM

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