The end of advertising as we know it (Record no. 1938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00799nam a2200277Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471225819 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ZYM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zyman, Sergio |
| 245 #4 - TITLE STATEMENT | |
| Title | The end of advertising as we know it |
| Statement of responsibility, etc. | by Sergio Zyman and with Armin Brott |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | John Wiley and Sons, Inc. |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 239p., ind. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1422 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand awareness |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | celebrity endorsers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | free media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | killed traditional advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | opportunity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | packaging matters |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | proof pudding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brott, Armin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 12/17/2002 | Natraj Book Centre | 80/3 | 1422.00 | Bill No.: 859 Date: 2002-12-17 | 659.1 ZYM | 4256 | 05/22/2023 | 1422.00 | 04/29/2021 | Books | ||||||
| KEIC | KEIC | 12/17/2021 | 1422.00 | 659.1, ZYM | 20889 | 05/22/2023 | 08/21/2022 | Books | Dewey Decimal Classification |