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Buzz : harness the power of influence and create demand

Salzman, Marian

Buzz : harness the power of influence and create demand by Marian Salzman, Ira Matathia and Ann O'Reilly - New Jarsy: John Wiley and Sons Inc. 2003 - x, 246p., notes, glos., ind. 24 cm x 16 cm

ISBN: 0471273457

Subjects--Topical Terms:
brands
buzz marketing
media and cyberspace
shock treatment
superconnectors

Dewey Class. No.: 658.8 / SAL

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