Buzz : harness the power of influence and create demand (Record no. 1953)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00774nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210429s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471273457 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Salzman, Marian |
| 245 #0 - TITLE STATEMENT | |
| Title | Buzz : harness the power of influence and create demand |
| Statement of responsibility, etc. | by Marian Salzman, Ira Matathia and Ann O'Reilly |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jarsy: |
| Name of publisher, distributor, etc. | John Wiley and Sons Inc. |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 246p., notes, glos., ind. |
| Dimensions | 24 cm x 16 cm |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 1363.96 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | buzz marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | media and cyberspace |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | shock treatment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | superconnectors |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Matathia, Ira |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Reilly, Ann |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KEIC | KEIC | 08/19/2003 | Books India | 65/5 | 1363.96 | Bill No.: 28060 Date: 2003-08-19 | 658.8 SAL | 4484 | 05/22/2023 | 1363.96 | 04/29/2021 | Books |